But not all ZIP codes exist as ZCTAs. For example, my office address is in the ZIP code 60208, but it is in the ZCTA 60201. There is no ZCTA for 60208. You could compare the 60208 ZIP code to recently introduced 'overlay' area codes. Census TIGER data can get you most of the way to mapping postal addresses to geographies, but you have to be. Free Zip Code Dma Mapping Software Organizations that aren’t financially supported by telecoms see the investment numbers a little differently. An analysis by Free Press provided to attendees to Pai. Find local businesses, view maps and get driving directions in Google Maps. When you have eliminated the JavaScript, whatever remains must be an empty page. Enable JavaScript to see Google Maps.
Maptitude territory software gives you a suite of tools useful for creatingterritories for your business mapping needs.Maptitude empowers sales teams with robust territory managementsoftware.
Often a territory is an area that is made up of several smaller areasmerged together. For example, sales territories or market areas might bemade up of groups of postal zones, counties, or other regions. Maptitudehas a territory mapper wizard that can build the territories for you and compute the attributes anddemographics of each one.
You can use Maptitude to create territories based on:
- a table or Excelspreadsheet of data
- interactively clicking on features in a map suchas postal areas
- manually drawing whatever boundary lines yourequire using the Maptitude editing tools.
It is also possible to createoverlapping territories or territories based on streets. Yourterritories can be stored natively in Maptitude or in formats includingShapefile, Oracle Spatial, or SQL Server Spatial.
Unlike many other mapping and GIS software packages that require usersto purchase data separately, Maptitude is a professional territory mapcreator that includes extensive geographic and demographic data so that you can get started creating territories assoon as you install the software.
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Maptitude sales territory map software can map territories from smaller areas, such as states and provinces, with your data attached.
Traditional Territory Tools
Analysts, managers, and sales teams often start building outtheir locations using traditional mapping tools such as circularrings (buffers) or drive-timezones. Other tools for beginners include certain automaticand manual boundary creation methods:
- A straight-line distance tool that automatically determines the areasclosest to each of your facilities by building areas ofinfluence (Thiessen Polygons or a Voronoi Diagram), thenestimates the attributes and demographics within each areato identify areas that are under- or over-served or to giveyou a quick visualization of your service areas.
- A tool for manually creating, adding, moving, or splitting areasby drawing boundary lines. You can also add and edit areas usinglines from features such as roads, railroads, or rivers. Areas innon-native file formats, including Esri Shapefiles and geodatabaseswhich can have overlapping areas, can be edited and Maptitude canautomatically 'snap' overlaps as you edit.
However, as sales regions become more complex or as morefranchises or sales reps are added, it becomes increasinglynecessary to better manage your markets.
Another Maptitude territory mapping tool determines areas of influence based on straight-line distances to identify areas that are under- or over-served.
A Wizard for importing your region, county, or postal datadirectly into a new territory layer
A 'merge-by-value' utility that uses a field already in a table as the basis for creating territories. The areas, such as postal zones, are grouped based on a field that contains the territory codes. The tool automatically computes the attributes of the new areas using any number of additional fields. This tool can also create yourterritories based on data filters and queries. Further, theterritories you create can overlap in as many places as required andcan be visualized using an 'edge' style.
Maptitude sales area mapping software allows you to create overlapping territories and visualize them with an 'edge-based' color theme.
A territory managerfor modifying your territories
Balance yourterritories by population,number of customers, sales volume, or any other variable using point-and-click and lasso tools for choosing thefeatures to move from one territory to another. For each territory you can viewdemographic totals (e.g., high-income earners, households) and acount of the number of combined zones (such as Postal/ZIP Codes). Inaddition, there is control over managing territory overlap.
Sales territory mapping by ZIP Code. Group together ZIP Codes to make ZIP Code territories that are balanced by sales, customers, population, or other valueswith Maptitude territory optimization software.
A street-based territory tool that provides advanced zonecreation capabilities
You can create territories around locationsbased on the time or distance it takes to travel along roads. Suchterritories can be weighted by the size of the facility, the numberof clients, or the amount of revenue, ensuring that the mostsuccessful locations dominate smaller ones proportionately. Thistool also allows the complete assignment of a market to your list oflocations, allowing your probable market coverage, for example, tobe easily visualized by sales representatives.
Maptitude territorymanagement software includes a territory mapping tool for creating street-based territories such as these that are based on the shortest travel time to various stores.
“Maptitude just works! We now build our franchiseterritories with ease. Our organization has benefited fromour ability to strategically plan out prospectiveterritories, gauge market penetration of our activefranchise territories, and begin to identify what our topperforming territories have in common.”
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“We use Maptitude extensively for running complex Territory Alignment scenarios.The depth of the product, its total utility andfunctionality is immense. Import-Export capability withExcel is seamless. It is easy to work with and Maptitudesupport is second to none. My complements to theMaptitude team: They have created a solid product and itis one of the best software investments we have made asan organization.”
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Automated Territory Creation
Maptitude has tools for automatically creating territories. Theseterritories can be balanced so that they contain equal numbers ofcustomers, sales, population, or any other value.
- Partitioning organizes postal zones, counties, or otherregions into territories based on proximity or similarity,to produce territories that are contiguous, compact, andbalanced. Partitioning supports service territory alignment,sales and marketing, redistricting, and many otherapplications.
- Clustering organizes customers, facilities, or areasinto groups that are compact and can be servicedefficiently. Territories can be restricted to a certainsize, such as a customer or population maximum. Clusteringis very flexible and can be used to solve many problems suchas sales force deployment.
The automatic territory creation tools are available free with the latest version of Maptitude.Please contact Caliper Sales at +1 617-527-4700 orsales@caliper.com for more information.
Maptitude territory mapping software can automatically create balanced territories from groups of features | Maptitude territory planning software canautomatically cluster and organize features into compact groups |
Create National or International Territories
You can create national territories using your chosen CountryPackage at any of the levels of geography provided. In addition,you can also create maps that span multiple nations or even theentire globe. You can select/lasso entire countries, or justsub-national geographies such as provinces.
Create territoriesfrom any level of geography within a country | Create territoriesfrom countries on a global scale |
Example: One of the big issues you face, especially if you are in the franchise industry, is providing fairand balanced 'protected' territories. You want to maximize market potential while avoiding cannibalizing thesales of an existing location. But you may also need to establish such boundaries clearly, to adhere to thelegalities of a sales or franchise agreement. Maptitude allows you to track and balance as many territorycharacteristics as you want, allowing you to better establish, justify, and defend profitable territories.
Sales territory mapping Excel/sales territory mapping Google Maps
How to Use A Sales Territory Manager
The Maptitude Territory Manager contains tools for workingwith and modifying territory layers. For example, an Excel filethat contains information on customers, their addresses, theirsales volume, and the sales territory to which they belong caneasily be used. Once the Excel file has been used to create aterritory layer in the map, you can then use the tools in theTerritory Manager to modify and rebalance the territories, andthen finally to export those changes back to Excel.
Below we walk you through these steps. Alternatively, you canwatch the video here.
First, you use the Maptitude “Create-a-Map Wizard” to createa geocoded point layer of your customers on a map.
Next youstart the Territory Wizard and use either the geocoded point layeror the Excel file to createthe territories, and track the total customersales in each territory. You can also choose to see othervariables such as the population, number of households, ordisposable income in eachterritory. Maptitude adds the territories to your customer mapand opens the Territory Manager. On the territories tab you willsee a list of the territories and the total sales for all thecustomers located in each territory.
Some of the territories mayhave “holes” in them. Such holes are where there are, forexample, ZIP Codes that were not in your Excel file becausethere were no customers located there. You can fix the holes byusing the selection/lasso tools and clicking where the holes inthe territory are to select the underlying ZIP Codes.
You canalso monitor how sales vary by territory and adjust theterritories so that the sales totals are more balanced, trackinghow the sales totals for the territories change as you move ZIPCodes from one territory to another.
The final task is to update the customers with their new territories. You canautomatically compare each customer with the changed territory layer andfill a field with the name of the territory in which thecustomer is now located. You can export all this informationabout the territories back to Excel, including the population,estimated household income, number of households for variousincome ranges, age, racial distribution, and housing data.
There's no betterterritory mapping software at any price. Whyspend more for less?
See also: SalesMapping Software
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